Shop in your Jammies

ASOS Deal Dash

Illustration, Art Direction

ASOS is one of the UK’s largest online-only fashion and beauty stores. To prep for the Thanksgiving rush, ASOS and Big Spaceship teamed up to create an experience to add a little extra gravy to their annual promotions.

With an incredibly short timeline and budget, we created a game to represent the anxiety that comes with shopping IRL (in real life). Different scenes and obstacles give a chaotic, urgent, and claustrophobic feel that mirrors the real-life shopping experience.  The game ultimately enters the visitor to win a gift card. 

ASOS_gameplayASOS_gameplay

Character Design

asos_characterstageasos_characterstage
asos_obstaclesasos_obstacles

Background Scenes

ASOS_scene1ASOS_scene1
ASOS_scene2ASOS_scene2
ASOS_scene3ASOS_scene3

Features and Support

browser_mockupbrowser_mockup

The game was featured on ASOS’s blog

Supplemental ads to drive traffic to the game.

Contributions

Design Direction, Illustration

Completed

Big Spaceship, 2014

Collaborators

Tyson Damman, Animation · Brittney Kernan, Technology · Nelson Ramon, Technology · John Anderson, Technology · Casey Roeder, Strategy · Kara Masi, Production

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