ASOS is one of the UK’s largest online-only fashion and beauty stores. To prep for the Thanksgiving rush, ASOS and Big Spaceship teamed up to create an experience to add a little extra gravy to their annual promotions.
With an incredibly short timeline and budget, we created a game to represent the anxiety that comes with shopping IRL (in real life). Different scenes and obstacles give a chaotic, urgent, and claustrophobic feel that mirrors the real-life shopping experience. The game ultimately enters the visitor to win a gift card.