Establishing a Digital Presence

Finish Line

Interactive

Finish Line joined forces with Big Spaceship to rethink their entire digital presence, including a new persona or voice for their brand, as well as an overhaul of their website, and introducing a blog to create a point of view of culture and hype around new releases and products.

From the search-first homepage through the checkout process, the goal of the redesign was to put the users first; letting the user navigate as he or she would their physical store, while adding a dash of relevance and related content.

1.1.0-HomepageGrid_A1.1.0-HomepageGrid_A
1.1.0-HomepageGrid_B1.1.0-HomepageGrid_B
1.1.0-HomepageGrid_C1.1.0-HomepageGrid_C
1.1.0-HomepageGrid_D1.1.0-HomepageGrid_D
Bonus-GenderLandingBonus-GenderLanding

Gender Landing Page

PDPPDP

Product Detail Page

Details

finishline_dropdownsfinishline_dropdowns

Dropdowns

1.0.3-SearchSuggest1.0.3-SearchSuggest

Autocomplete Search

2.3.0-ErrorPages-4042.3.0-ErrorPages-404

404 Page

Contribution

Design

Completed

Big Spaceship, 2012

Collaborators

Able Parris, Design Direction · Christopher Petrillo, Design · Benjamin Bojko, Technology · Stacey Mulcahy, Technology · Grace Steite, Production · Nooka Jones, Product · Christopher Matthews, UX & Strategy

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