Freshly picked themes for local florists

Teleflora E-Florist

Interactive

Teleflora has been connecting customers with the nation’s florists for the past 81 years. Teleflora’s eFlorist is a service that provides an e-commerce platform for local florists to sell their their floral creations through their digital storefront.

To achieve a complete refresh and redesign of their existing archaic platform, my team at Big Spaceship designed and built a collection of flexible modern templates to accommodate infinite combinations of 10 themes, 3-10 schemes or variations that support 6 layouts.

The design team created a plethora of styles to capture the different types of florists in the nation. From costal to open plains, from succulents to dahlias, from the most simple arrangements to the most elaborate, it was essential to create a customizable container in which the florist could showcase their arrangements through their unique shop.

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Macro Scheme

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Iconography

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Earthy Scheme

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Craft Scheme

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Architecture Scheme

Schemes on Schemes on Schemes

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themespack3themespack3

Process

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Process: Moodboards

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Process: Color Hexes

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Existing: Schemes

Contributions

Design, Front End Development

Completed

Big Spaceship, 2014

Collaborators

Tyson Damman, Design + Direction · Jason Permenter, Design Direction · Matthew Carver, Technology Direction · Ian Solano, Technology · Paul Graffam, Technology · Jade Nakabayashi, User Experience · Dabney Donigan, User Experience · Kara Masi, Production

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