Big Spaceship — Site Design

Finish Line

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Designer · UX/UI · Ecommerce
Finish Line’s ecommerce site was due for a refresh. I designed flexible patterns for products, promotions, launches, and campaigns as part of a broader update to the shopping experience.

browsing & Discovery

Rethinking the shopping experience

The redesign explored ways to make the site feel cleaner, more flexible, and easier to navigate while still supporting the pace of a major retail brand.

I worked with the larger design team across a range of page types and components, balancing brand expression with the practical needs of ecommerce.

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MODULAR DESIGN

Building for change

Finish Line’s site needed to support new releases, merchandising priorities, and promotional moments throughout the year.

I designed within a broader system of flexible patterns that could adapt across products, content, and campaigns while still feeling cohesive across the site.

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PDP
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timeline

2012

platforms

Web

Role

Design

focus

Ecommerece
UX/UI
Design Systems

Studio

Big Spaceship

Collaborators

Benjamin Bojko, Development
Chris Matthews, Strategy
Grace Steite, Product
Able Parris, Design Direction
Chris Petrillo, Design