Big Spaceship — Site Design

Finish Line

Designer · UX/UI · Ecommerce

Finish Line’s ecommerce site was due for a refresh. I helped refine the shopping experience, creating flexible patterns for products, promotions, launches, and campaigns.

browsing & Discovery

Rethinking the shopping experience

The redesign explored ways to make the site feel cleaner, more flexible, and easier to navigate while still supporting the pace of a major retail brand.

I worked with the larger design team across a range of page types and components, balancing brand expression with the practical needs of ecommerce.

MODULAR DESIGN

Building for change

The work needed to support everything from everyday shopping to larger promotional and product moments.

That meant thinking less about individual pages and more about reusable patterns that could adapt across products, content, and campaigns.

Retail at scale

Designing for a fast-moving retail environment

Finish Line’s site needed to support new releases, merchandising priorities, and promotional moments throughout the year.

I contributed to a broader system of flexible patterns that could adapt across products, content, and campaigns while still feeling cohesive across the site.

timeline

2012

platforms

Web

Role

Design

focus

Ecommerece
UX/UI
Design Systems

Studio

Big Spaceship

Collaborators

Benjamin Bojko, Development
Chris Matthews, Strategy
Grace Steite, Product
Able Parris, Design Direction
Chris Petrillo, Design