AI Creative Tools • 2023–2026
PictureStudio–
Product System
As PictureStudio added new models, tools, and workflows, the product needed a shared structure that could absorb those changes without every new feature feeling like a separate experience.
CHALLENGE
Shaping an evolving product
The challenge wasn’t adding more. It was making sure everything still felt like PictureStudio.
PictureStudio kept versioning up. New models introduced new inputs, new tools opened up new workflows, and small experiments sometimes became core parts of the product.
The challenge was giving all of that a shared logic so new features didn’t feel like they belonged to different products.
PRODUCT ARCHITECTURE
Giving everything a place
Shaping the overall structure of PictureStudio: how someone moved between generating, editing, training custom models, saving work, and returning to it later.
As those areas became more capable, the architecture had to make room for them without turning the product into a collection of separate tools.
Interaction System
Reuse and repeat
Patterns like chips, panels, cards, menus, selection states, and contextual actions were designed to work across different parts of the product rather than solving the same problem differently each time.
That gave new features a familiar starting point and made the product easier to learn as more was added.
VISUAL SYSTEM
Keeping the visual language consistent
Typography, color, spacing, iconography, components, and states created a shared foundation across the product while leaving the imagery and creative work to stay front and center.
Because I worked across both product and brand, decisions made in one often informed the other.
Impact
Design Leadership
I moved between defining core product decisions myself and setting direction for other designers to take focused areas further, reviewing the work as it developed and keeping the larger system connected.
Impact
Making change easier to absorb
The system showed up less as a single feature and more in how new models and tools could fit into existing workflows without needing to reinvent the experience each time.
That foundation helped PictureStudio keep changing without losing the sense that it was one product.
Role
Founding Senior Designer & Design Lead
Deliverables / Focus
UI/UX design, Information architecture, Wireframing, Prototyping, Product strategy,
Product design, Interaction design
platforms
Web, Mobile
Collaborators
Kelli Anderson, Brand Design
Alice Zhang & Kelly Mao, Design
Robert Blackwood, Development
Ryan Hinkel, CTO
Jonas Jongejan, Advisor
Raul Gutierrez, Founder & CEO