2017–ONGOING

Tinybop

Product Design · UX/UI · Illustration · Design Direction

While helping Tinybop expand its award-winning work across a growing range of products and platforms, I design educational apps that make learning feel like play.

One ecosystem, many worlds

Tinybop’s apps span two core series—The Explorer’s Library focuses on STEM-based subjects: exploring body systems in The Human Body, discovering biomes in Plants, or experimenting with wedges, wheels, screws, and levers in Simple Machines. Digital Toys takes a more open-ended, building-block approach—kids can construct and test robots in The Robot Factory, build their own video games in The Infinite Arcade, or document and reflect on their lives in Me: A Kid’s Diary. 

Left 2 columns: Explorer's Library, Right Column: Digital Toys

Drawing from references including vintage library books, Tinybop developed a visual language that could hold a wide range of subjects and artistic styles while still feeling cohesive.

For every app, we collaborated with artists from around the world whose work captured a particular feeling we wanted to preserve—something a little like lightning in a bottle. We combined that perspective with Tinybop’s product vision to make each title feel distinct, delightful, slightly off-kilter, and unmistakably human, then adapted those experiences for kids across more than 40 languages.

Top: Me: A Kid's Diary, Space, Coral Reef / Bottom: Simple Machines, States of Matter, The Robot Factory

Over time, the ecosystem expanded beyond the two series into games, AR experiments, classroom tools, new platforms, and other collaborations. Part of my role was keeping that growing world cohesive while giving each title room for its own visual language, interactions, and personality.

During my time at Tinybop, I’ve contributed across 24+ products in the ecosystem, with substantial involvement in 12—from early product definition and UI/UX through illustration, new scenes, launches, companion experiences, and platform extensions. The ecosystem continues to grow.

Selected work

An interactive look at light, color, and perception—from prisms and lasers to human and animal vision, color mixing, and color theory

Inspired by Japanese yōkai folklore, ordinary household objects transform into mischievous creatures with interchangeable heads, bodies, and limbs that can be mixed into endless new combinations

A playful science lab where children experiment with solids, liquids, and gases to discover how matter changes with temperature

An open-ended creature construction kit where children invent fantastical creatures, experiment with their abilities, and discover new hatchlings by mixing their traits

timeline

2017–Ongoing

Role

Lead Designer

Platforms & Distribution

iOS · Apple TV · macOS · Web · Android · Wear OS · Tinybop Schools

TECHNICAL CONTEXT

Unity-based development

focus

Product Design
Interaction Design
Illustration
Creative Direction

recognition

Apple Editor’s Choice & Features
Digital Ehon Award
Bologna Children's Book Fair Shortlist
Excellence in Early Learning Digital Media Award

Collaborators

Cross-functional team of product strategy, educators, research, engineers, artists, animators, sound designers.