Shop in your Jammies
ASOS Deal Dash
Game design
ASOS is one of the UK’s largest online-only fashion and beauty stores. To prep for the Thanksgiving rush, ASOS and Big Spaceship teamed up to create an experience to add a little extra gravy to their annual promotions.
With an incredibly short timeline and budget, we created a game to represent the anxiety that comes with shopping IRL (in real life). Different scenes and obstacles give a chaotic, urgent, and claustrophobic feel that mirrors the real-life shopping experience. The game ultimately enters the visitor to win a gift card.
Character Design
Background Scenes
Features and Support
The game was featured on ASOS’s blog
Supplemental ads to drive traffic to the game.
Contributions
Game design, design direction, illustration, copywriting
Completed
Big Spaceship, 2014
Collaborators
Tyson Damman, Animation · Brittney Kernan, Technology · Nelson Ramon, Technology · John Anderson, Technology · Casey Roeder, Strategy · Kara Masi, Production