Shop in your Jammies
ASOS Deal Dash
Game design
ASOS is one of the UK’s largest online-only fashion and beauty stores. To prep for the Thanksgiving rush, ASOS and Big Spaceship teamed up to create an experience to add a little extra gravy to their annual promotions.
With an incredibly short timeline and budget, we created a game to represent the anxiety that comes with shopping IRL (in real life). Different scenes and obstacles give a chaotic, urgent, and claustrophobic feel that mirrors the real-life shopping experience. The game ultimately enters the visitor to win a gift card.
![ASOS_gameplay](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_gameplay.png)
![ASOS_gameplay](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_gameplay.png)
Character Design
![asos_characterstage](http://www.thingsimake.com/wp-content/uploads/2015/09/asos_characterstage1.png)
![asos_characterstage](http://www.thingsimake.com/wp-content/uploads/2015/09/asos_characterstage1.png)
![asos_obstacles](http://www.thingsimake.com/wp-content/uploads/2015/09/asos_obstacles1.png)
![asos_obstacles](http://www.thingsimake.com/wp-content/uploads/2015/09/asos_obstacles1.png)
Background Scenes
![ASOS_scene1](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_scene1.jpg)
![ASOS_scene1](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_scene1.jpg)
![ASOS_scene2](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_scene2.jpg)
![ASOS_scene2](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_scene2.jpg)
![ASOS_scene3](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_scene3.jpg)
![ASOS_scene3](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_scene3.jpg)
Features and Support
![browser_mockup](http://www.thingsimake.com/wp-content/uploads/2015/09/browser_mockup.png)
![browser_mockup](http://www.thingsimake.com/wp-content/uploads/2015/09/browser_mockup.png)
The game was featured on ASOS’s blog
![fri_jammies_85529f34640347afb746622081996e54](http://www.thingsimake.com/wp-content/uploads/2015/09/fri_jammies_85529f34640347afb746622081996e54.gif)
![fri_jammies_85529f34640347afb746622081996e54](http://www.thingsimake.com/wp-content/uploads/2015/09/fri_jammies_85529f34640347afb746622081996e54.gif)
![ASOS_640x600](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_640x600.gif)
![ASOS_640x600](http://www.thingsimake.com/wp-content/uploads/2015/09/ASOS_640x600.gif)
Supplemental ads to drive traffic to the game.
Contributions
Game design, design direction, illustration, copywriting
Completed
Big Spaceship, 2014
Collaborators
Tyson Damman, Animation · Brittney Kernan, Technology · Nelson Ramon, Technology · John Anderson, Technology · Casey Roeder, Strategy · Kara Masi, Production