Establishing a Digital Presence
Finish Line
Site design
Finish Line joined forces with Big Spaceship to rethink their entire digital presence, including a new persona or voice for their brand, as well as an overhaul of their website, and introducing a blog to create a point of view of culture and hype around new releases and products.
From the search-first homepage through the checkout process, the goal of the redesign was to put the users first; letting the user navigate as he or she would their physical store, while adding a dash of relevance and related content.
Gender Landing Page
Product Detail Page
Collections Page
Brands Landing Page
Brands Page
Little Brands Landing Page
Products Comparison Page
Checkout Process
Details
Dropdowns
Autocomplete Search
404 Page
Contribution
Design
Completed
Big Spaceship, 2012
Collaborators
Able Parris, Design Direction · Christopher Petrillo, Design · Benjamin Bojko, Technology · Stacey Mulcahy, Technology · Grace Steite, Production · Nooka Jones, Product · Christopher Matthews, UX & Strategy