Establishing a Digital Presence
Finish Line
Site design
Finish Line joined forces with Big Spaceship to rethink their entire digital presence, including a new persona or voice for their brand, as well as an overhaul of their website, and introducing a blog to create a point of view of culture and hype around new releases and products.
From the search-first homepage through the checkout process, the goal of the redesign was to put the users first; letting the user navigate as he or she would their physical store, while adding a dash of relevance and related content.
![1.1.0-HomepageGrid_A](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_A.jpg)
![1.1.0-HomepageGrid_A](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_A.jpg)
![1.1.0-HomepageGrid_B](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_B.jpg)
![1.1.0-HomepageGrid_B](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_B.jpg)
![1.1.0-HomepageGrid_C](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_C.jpg)
![1.1.0-HomepageGrid_C](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_C.jpg)
![1.1.0-HomepageGrid_D](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_D.jpg)
![1.1.0-HomepageGrid_D](http://www.thingsimake.com/wp-content/uploads/2015/09/1.1.0-HomepageGrid_D.jpg)
![Bonus-GenderLanding](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-GenderLanding.jpg)
![Bonus-GenderLanding](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-GenderLanding.jpg)
Gender Landing Page
![PDP](http://www.thingsimake.com/wp-content/uploads/2015/09/PDP.png)
![PDP](http://www.thingsimake.com/wp-content/uploads/2015/09/PDP.png)
Product Detail Page
![Bonus-Collections-large](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-Collections-large.jpg)
![Bonus-Collections-large](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-Collections-large.jpg)
Collections Page
![Bonus-BrandsLanding](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-BrandsLanding.jpg)
![Bonus-BrandsLanding](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-BrandsLanding.jpg)
Brands Landing Page
![bigbrandslanding](http://www.thingsimake.com/wp-content/uploads/2015/09/bigbrandslanding.jpg)
![bigbrandslanding](http://www.thingsimake.com/wp-content/uploads/2015/09/bigbrandslanding.jpg)
Brands Page
![Bonus-LittleBrandLanding](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-LittleBrandLanding.png)
![Bonus-LittleBrandLanding](http://www.thingsimake.com/wp-content/uploads/2015/09/Bonus-LittleBrandLanding.png)
Little Brands Landing Page
![2.2.4-CategoryCompare_3products](http://www.thingsimake.com/wp-content/uploads/2015/09/2.2.4-CategoryCompare_3products.jpg)
![2.2.4-CategoryCompare_3products](http://www.thingsimake.com/wp-content/uploads/2015/09/2.2.4-CategoryCompare_3products.jpg)
Products Comparison Page
![4.2.0-Shipping-Registered](http://www.thingsimake.com/wp-content/uploads/2015/09/4.2.0-Shipping-Registered.jpg)
![4.2.0-Shipping-Registered](http://www.thingsimake.com/wp-content/uploads/2015/09/4.2.0-Shipping-Registered.jpg)
Checkout Process
Details
![finishline_dropdowns](http://www.thingsimake.com/wp-content/uploads/2015/09/finishline_dropdowns1.png)
![finishline_dropdowns](http://www.thingsimake.com/wp-content/uploads/2015/09/finishline_dropdowns1.png)
Dropdowns
![1.0.3-SearchSuggest](http://www.thingsimake.com/wp-content/uploads/2015/09/1.0.3-SearchSuggest.png)
![1.0.3-SearchSuggest](http://www.thingsimake.com/wp-content/uploads/2015/09/1.0.3-SearchSuggest.png)
Autocomplete Search
![2.3.0-ErrorPages-404](http://www.thingsimake.com/wp-content/uploads/2015/09/2.3.0-ErrorPages-404.jpg)
![2.3.0-ErrorPages-404](http://www.thingsimake.com/wp-content/uploads/2015/09/2.3.0-ErrorPages-404.jpg)
404 Page
Contribution
Design
Completed
Big Spaceship, 2012
Collaborators
Able Parris, Design Direction · Christopher Petrillo, Design · Benjamin Bojko, Technology · Stacey Mulcahy, Technology · Grace Steite, Production · Nooka Jones, Product · Christopher Matthews, UX & Strategy