Establishing a Digital Presence
Finish Line joined forces with Big Spaceship to rethink their entire digital presence, including a new persona or voice for their brand, as well as an overhaul of their website, and introducing a blog to create a point of view of culture and hype around new releases and products.
From the search-first homepage through the checkout process, the goal of the redesign was to put the users first; letting the user navigate as he or she would their physical store, while adding a dash of relevance and related content.
Big Spaceship, 2012
Able Parris, Design Direction · Christopher Petrillo, Design · Benjamin Bojko, Technology · Stacey Mulcahy, Technology · Grace Steite, Production · Nooka Jones, Product · Christopher Matthews, UX & Strategy